Hootsuite vs. Brandwatch: Who has the best social listening?
Meet the ultimate social media performance engine. Thanks to our recent acquisition of Talkwalker, the Hootsuite dashboard now includes social media management PLUS the industry’s best social listening.
Hootsuite Listening (powered by Talkwalker) is the best social listening platform.
The broadest social listening coverage
With Hootsuite Listening, you can track 50 million more websites in 140 more languages than Brandwatch.
The ultimate social media AI
Hootsuite provides next-generation AI social listening and content creation with AI sentiment analysis, image recognition, and summaries.
A single social media hub for everything
Hootsuite lets you publish, analyze, and reply to messages and comments across more platforms than Brandwatch.
Better onboarding and support
Hootsuite outperforms Brandwatch with an easier, faster, and more seamless onboarding process.
Feature | Hootsuite Listening (powered by Talkwalker) | Brandwatch |
|---|
General | ||
|---|---|---|
Free trial available | Yes | No |
Integrations | 100+ | 30+ |
Zapier integration (lets you connect 5,000+ apps) | Yes | No |
Support rating | 7.4/10 (TrustRadius) | 4.1/10 (TrustRadius) |
Social listening and consumer research | ||
|---|---|---|
Websites | 150 million+ | 100+ million |
Languages | 187 | 44 |
Video recognition | Yes | No |
AI data insights | Yes | No |
AI summaries | Yes | No |
AI conversation clusters | Yes | No |
AI classifiers | Yes | No |
Export reports as PDF | Yes | No |
Schedule and share reports | Yes | No |
Predefined dashboards | Yes | No |
Share ‘live’ dashboards outside of the tool | Yes | No |
Custom reports | Yes | Limited |
Automatic language detection | Yes | Yes |
Social networks | Yes | Yes |
News websites | Yes | Yes |
Blogs | Yes | Yes |
Forums | Yes | Yes |
Review sites | Yes | Yes |
Historical data | Yes - 13 months (plus up to five years for an extra charge) | Yes - 13 months (plus more for an extra charge) |
Sentiment analysis | Yes | Yes |
Unlimited searches | Yes (depending on the amount of results purchased) | Yes |
AI-powered peak detection | Yes | Yes |
Competitive benchmarking | Yes | Yes |
Complex boolean logic for streams | Yes | Yes |
Quick search | Yes | Yes |
Scheduling and publishing | ||
|---|---|---|
Publishing platforms | ||
Create posts for multiple networks at once | Yes | No |
Recommended time to publish based on goal | Yes | No |
Export calendar as CSV or PDF | Yes | No |
Shared asset library | Yes | No |
Canva templates | Yes | No |
Drag-and-drop media into calendar | Yes | No |
Video editor | Yes | No |
Photo editor | Yes | Yes |
Calendar view | Yes (view by list, week, and month) | Yes (view by week and month only) |
AI caption writer | Yes | Yes |
Boost posts | Yes | Yes |
Paid ads | Yes | Yes |
Link in bio | Yes | Yes |
Analytics and reporting | ||
|---|---|---|
Analytics platforms | ||
Export | PDF, CSV, XLS, PPTX | PDF and CSV |
Paid and organic reporting | Yes | Yes |
Competitive benchmarking | Yes | Yes |
Customizable reports | Yes | Limited |
White-label reports | Yes | No |
Web analytics integration | Yes* | No |
Social ROI analysis | Yes | No |
Link shortener | Yes | Yes |
Employee advocacy | ||
|---|---|---|
Employee advocacy | Yes* | No |
Messaging and customer service | ||
|---|---|---|
One inbox for public comments and private messages | Yes | Yes |
Message or comment reply time limit | 6 weeks | 1 week |
Auto-responder | Yes* | No |
Agent availability | Yes* | No |
Chatbot support | Yes* | No |
Message spike alerts | Yes* | No |
Message prioritization | Yes | No |
Business hours | Yes* | No |
Message tags and topics | Yes* | No |
Team performance metrics | Yes* | Yes |
Saved and suggested replies | Yes* | Yes |
Influencer management | Yes | Yes |
Inbox automation | Yes | Yes |
Compliance and security | ||
|---|---|---|
Safeguards to prevent accidental publishing | Yes | No |
Option to add publishing security with Proofpoint | Yes | Yes |
Multi-factor authentication | Yes | Yes |
Single sign-on | Yes | Yes |
*available with additional add-on
Why Hootsuite beats Brandwatch
If you’re in the market for a Brandwatch alternative that goes deeper on social listening and helps you kick up your social strategy, there’s no better tool than Hootsuite Listening (powered by Talkwalker).
Deeper and more accurate social listening
Get the broadest social listening data coverage on the market with 150 million websites, 30 social media channels, and 187 languages. AI-powered data insights and spam filtering ensure incomparable accuracy. Meanwhile, Brandwatch purchases data from multiple providers and users report issues with missing data, noise, and data duplication.
Smarter consumer research and more custom reports
For a snapshot into how your customers really feel, Hootsuite Listening uses AI-powered sentiment analysis to automatically detect the big-picture trends that will impact your brand. Plus, no other tool offers more customization for social listening reports and alerts.
The best AI for social listening and content creation
Brandwatch’s limited AI capabilities focus primarily on content generation, while Hootsuite uses AI to improve the accuracy of your brand sentiment detection. Of course, Hootsuite also comes with an AI writing assistant to help with your captions, hashtags, and comments.
Your all-in-one social media performance engine
From the Hootsuite dashboard, you can post, schedule, track, and analyze social media content across more platforms than Brandwatch. Our users love being able to quickly create standout content thanks to built-in Canva templates and the only AI writing tool designed for social media managers by social media managers.
See why Hootsuite beats the competition every time
Still weighing your options? Visit our comparison pages to get a feature-by-feature breakdown of why Hootsuite is the best.
Hootsuite vs. Sprinklr
Hootsuite social listening offers significantly deeper data coverage than Sprinklr, plus AI-powered alerts, summaries, and peak detection.
Hootsuite vs. Sprout Social
Hootsuite offers social listening in every plan, while Sprout Social only offers it to enterprise users. Sprout's limited data coverage doesn't compare to Hootsuite Listening.
Hootsuite vs. Later
Later doesn't offer any social listening features and has much more limited analytics, publishing, and messaging features when compared with Hootsuite.
We needed a powerful social listening platform that could give us the proper insights and, once again, Hootsuite delivered.
Ready to find out what your customers really think?
Let us show you how you can put Hootsuite Listening to work for your brand today. No risk, no pressure.