Webinaire Enterprise (REPLAY)
Case Study: Using Social to Engage 430,000 Customers Hyperlocally
Learn how ClubCorp used hyperlocal social media strategies to better engage with the 430,000 members of its golf and business clubs in the U.S. and abroad.
The company’s approach enables each club to build and engage with their local member community—while ClubCorp maintains a consistent, unified brand presence globally.
Erik Johnson, ClubCorp’s Director of Digital Marketing and Social Media, shares how the company rolled out their ‘from global to local’ social strategy across all 208 clubs—including the training and tools that made it a huge success.
In this webinar, you’ll learn how ClubCorp provides its local clubs with:
- Powerful social media tools that let them schedule posts and monitor their local competitors and relevant social chatter—all from one place
- Customized social media education, including webinars, consulting and advice, and in-person training
- A tiered messaging framework to help clubs focus their efforts on the best engagement opportunities—saving time and maximizing reach