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Webinaire Enterprise (REPLAY)

On Air and Online: TV & Radio in the Social Era

From Ellen DeGeneres’s Oscar selfie “breaking” Twitter with over 2 million retweets in less than 30 minutes, to HBO crowdsourcing a social media comedy roast for Game of Thrones characters, the way the entertainment industry interacts with audiences has changed.

Learn the strategies and tactics you need to successfully—and securely—integrate social media into your holistic marketing strategy in this webinar.

Watch to learn how you can use social media to reach new audiences, measure content performance, and boost your numbers, plus:

  • Content and new monetisation strategies to generate increased listenership/viewership, subscriptions, and ad revenue
  • Proactive tactics to mitigate risks, secure confidential information, and reduce hacking threats
  • How to measure the impact, reach, and engagement values of any given campaign