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How to Manage Social Media in a PR Crisis

Social media has dramatically changed the way a corporate crisis can develop and escalate—and the ways in which companies around the world respond to them.

In this webinar featuring Edelman’s Head of Crisis Practice, Duncan Gallagher, we take a look at trends in crisis management and the growing importance of social media.

Duncan also discusses how U.S. crisis management techniques—and the crises themselves—differ from those in Europe, the Middle East, Africa, and around the world.

You’ll also get practical tips and best practices from Hootsuite social PR expert Merinda Peppard to help you manage your company’s social accounts if a crisis hits social media.

Illustrated by various real-life PR crises—and the role of social media—topics include:

  • The different legal, technology, and structural factors that influence how companies in different countries respond to a crisis
  • How a crisis can develop in social media, and the key role of social influencers
  • Best practices and practical tips for managing social in a crisis