OCBC Bank brings Hootsuite onboard for customer service and decreases emails by 90%
How finance organizations can use social media to improve the customer experience
- Resource Type
- Étude de cas
Ranked the world's strongest bank in 2011 and 2012 by Bloomberg markets, OCBC Bank turns to Hootsuite Enterprise to streamline customer service, align communications, and engage with its growing social communities.
Since moving to social customer service and collaborating within Hootsuite, the volume of emails being circulated among the team to resolve issues has dropped by 90%. This has helped reduce customer resolution times and boosted efficiency.
Download the OCBC Bank Case Study and find out how the bank uses Hootsuite to:
- Increase customer engagement through successful campaigns
- Improve internal collaboration while maintaining the highest level of security
- Increase customer satisfaction and reduce issues by 90%
- Become the most followed Singapore bank on Facebook