Making every dollar count in a social media advertising strategy can be challenging. How much should you spend? How do you target the right audience? And how do you know you're getting the best possible return on your ad spend?

To help you incorporate social media advertising into your strategy more effectively, we’ve created a [Social Ads Toolkit]—prepared in partnership with AdEspresso—that will help you create winning social ads, manage your ad spend, generate more leads on social. It includes:

  • Generating Leads with Social Media: Learn how to turn social media into a lead machine—and how to measure the success of your lead generation efforts.

  • Social Media Advertising: Discover how to launch cost-effective and results-focused advertising on social media—and how to use your organic social media results to guide your paid.

  • AdEspresso: Facebook Marketer Bundle: Looking for ad inspiration? Get your next social advertising campaign started with over 500 curated Facebook Ad examples.

  • AdEspresso: Dos/Don'ts of FB Advertising: Get tips and proven strategies from our in-house experts at AdEspresso to design your Facebook Ads, target the right audience, and measure the right metrics for success.

To learn more about how you can use AdEspresso and Hootsuite to create winning social advertising campaigns, fill in the form on the right side of this page, and you’ll get instant access to our Social Ads Toolkit.

About AdEspresso: AdEspresso by Hootsuite is the best-in-class self-service solution for Facebook and Instagram advertising optimization and one of Facebook’s fastest growing ad-technology partners.

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