Vision Critical makes a splash at SXSW

6 Useful steps to prep and execute a marketing event using social media

Resource Type
Étude de cas

Customer intelligence software leader Vision Critical was given the opportunity to host three thought leadership panels at SXSW Interactive 2014. An event of this size, scale, visibility, and importance has the potential to elevate the business into a globally recognized and influential brand, if approached correctly.

Download this case study to learn the roles that Hootsuite Enterprise and Mobile played in helping Vision Critical prepare for the conference, source influencers, engage their live audience with trending content and hashtags, and spread brand awareness through the event’s noise. Discover how Vision Critical accomplished those responsibilities and the following results:

  • 140% increase in website traffic from Twitter alone year over year
  • 118% in Twitter followers within one year
  • Hosted three successful SXSW Interactive sessions, including one that trended on Twitter in the US
  • Collaborated with industry thought leaders and solidified their competitive positioning in the space

Before Hootsuite, our marketing strategy relied heavily on word of mouth, which isn’t conducive to global growth for a software company of our size. Hootsuite gave us the visibility that increased our chances of getting in touch with influencers and sourcing great content. And, has ensured our success with greater brand and industry recognition.

—Alexandra Samuel, VP of Social Media, Vision Critical

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