One man takes on homelessness with social

“People are being fed because I tweet”: An Invisible People nonprofit story

Resource Type
Étude de cas

After 19 months of intermittent unemployment and almost facing homelessness a second time, Mark Horvath picked up a camera and started interviewing people living on the streets.  

Armed with only his small camera, an old laptop, and social media, InvisiblePeople.tv was born. Today, Invisible People is a successful nonprofit that battles homelessness and has attracted hundreds of millions of annual impressions online.

Despite its prominence and success on social media, Invisible People remains a one-man volunteer enterprise. Mark uses Hootsuite to:

  • Grow his visibility leading to a YouTube homepage take-over
  • Drive policy change and gain national attention to his cause
  • Build a huge online following on Twitter, Facebook, and YouTube
  • Manage time and limited resources effectively

Download this case study to learn more about how Mark finds success through a story shared, an influencer inspired, a homeless person no longer homeless, or a new policy added—all on limited resources.

To make an impact on curbing homelessness means reaching beyond the nonprofit world. One of the things we do wrong is we’re always speaking to ourselves. I speak to people that are just normal people. That’s where the gold is. That’s where we’re going to see public policy change.

—Mark Horvath, founder of Invisible People

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