More than just another marketing channel, social media is changing how organizations manage relationships throughout the customer experience. Customers now reach out for service over multiple social networks and expect assistance within hours, if not minutes.
By responding effectively and consistently across every social channel, your enterprise can drive customer satisfaction and revenue to new heights. But with the volume of social interactions only increasing, it is vital for multiple departments to work together under a common engagement strategy.
Is your organization prepared? Download this white paper today to learn:
- What customers expect from brands on social media
- Why cross-functional collaboration is key to effective service
- The new skills, processes, and tools your organization needs
- How to broaden the reach of your customer service department and never miss a customer’s message
- Why proactive social customer service is critical to your brand’s reputation
- How your organization can transform detractors into dedicated brand advocates