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HootSuite Partners with Adobe to Help Marketers Calculate Social Media ROI
The integration between HootSuite™ Enterprise Social Media Management System and Adobe® Digital Marketing Suite connects social media messages to website conversions and stats; this integration brings social media practitioners the kind of measurement prevalent in SEO, SEM and display markets.VANCOUVER, BRITISH COLUMBIA–(Marketwire – March 8, 2012) -HootSuite, the social media management system of choice for businesses and organizations using social media for audience engagement, today announced its integration with the Adobe® Digital Marketing Suite to partner on tools that help marketers track social media ROI. In this integration, HootSuite’s engagement functionality works with Adobe® Genesis® to automatically calculate on-site social media ROI by directly connecting social media engagement with website conversions and statistics. This provides marketers with actionable data that they can use to quickly adjust marketing strategies and achieve the best results. The integration with Adobe Digital Marketing Suite is available immediately to HootSuite’s Enterprise customers worldwide.By partnering with Adobe Genesis, HootSuite gives Enterprise clients an unprecedented level of information on social engagement ROI, answering questions that were not possible to answer until now, including:
- Message Efficacy: How many on-site conversions were driven from this message?
- Employee ROI: Which one of my employees is driving the most revenue from social?
- Social Account Success: Month-over-month, which Twitter handle drives the highest amount of qualified traffic?
- Social Network Value: Which social media platform provides the greatest ROI per post?
- Optimal Time of Day: Which time of day is most effective to drive traffic?
About HootSuite:HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.For more information about HootSuite, and to arrange an interview with CEO Ryan Holmes, visit the media kit: http://blog.hootsuite.com/media/.
More Information:Landing Page: http://www.hootsuite.com/adobe
HootSuite Enterprise: https://hootsuite.com/enterprise
Blog Post: http://blog.hootsuite.com/hootsuite-adobe-genesis