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Social Media Dashboard HootSuite adds Social CRM Tools and Advanced Statistical Tracking
Riding the growing wave of social networking, HootSuite releases a new version with tools to help marketers and support teams gather intelligence, track success and manage customer relationships.
VANCOUVER, CANADA, Feb. 16, 2010 – Best known for allowing collaborators to distribute messages across multiple networks including Twitter, Facebook, and WordPress, the newest iteration of social media dashboard HootSuite features tools for customer relationship managing and tracking campaigns.
The new tools will be of particular interest to marketing departments and customer support teams by helping to:
Know your Audience - Consider this a “Social CRM” tool as you’ll learn who follows you, and know who they are in a Friends and Followers chart – view profile, influence and activity level at a glance, and quickly engage to build relationships
Gather Intelligence – Discover what outreach tactics work best with custom URL parameters allowing deep analysis in Omniture and Google Analytics
Answer Efficiently - Create an archive of stock responses and “save as drafts” to plan your work and standardize common replies for customer support
Track Success – Examine click-through rates on messages, checkout time and region breakdowns, and export as CSV for custom reports or .PDF for printing
This software release follows on the heels of recent noteworthy announcements from HootSuite Media, Inc. including adding funding partners, releasing HootSuite for iPhone, winning Mashable’s “Open Web” award for Best App, and a variety of articles in major media outlets.
HootSuite CEO Ryan Holmes says:
“In the last update, we added WordPress, URL previews, and trending topic details, but we didn’t rest in the nest. With the new version, marketers can hone tactics with deep campaign tracking and reporting tools. Further, the friends and followers charting features will help everyone build the relationships which make social networking tools so useful.”
The release also coincides with an improved customer support process to encourage fans to request features, find solutions, and learn best practices for promotional outreach campaigns.
The HootSuite team are inviting media and users to attend a brief Webinar on Tuesday at 11am PST to learn about key benefits of the new release.