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Screenshot example of the Hootsuite dashboard, with a look at the calendar post scheduling tools and template types.

Bring your social media content to life with fresh, new campaign ideas


Spice up your social media campaign strategy with AI content ideas, social listening streams, and pretty templates right at your fingertips. It’s all in the Hootsuite dashboard.

Commencez votre essai gratuit de 30 jours

See why over 2,000 users gave Hootsuite 5 Stars on G2

What do all marketing geniuses have in common? They use Hootsuite.

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Need campaign ideas? You got it.

Leave the brainstorming to OwlyWriter AI. Generate unlimited campaign ideas based on a keyword, web content, or your top-performing posts. Plus, get a list of upcoming holidays and automatically generate content for that day. (National Lazy Day is August 10, in case you were wondering.)

Commencez votre essai gratuit de 30 jours

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Create, track, and optimize your organic and paid content — all in one tab

From brainstorming to performance tracking, Hootsuite helps you with your paid and organic strategy every step of the way. 

Example list of different templates available (blog banner, Facebook ad, Facebook cover, and more)

Create fast with templates right at your fingertips

Bring ideas to life in a matter of seconds — no designer required. Browse built-in Canva templates sized just right for social media ads and posts. Customize in seconds and voila! You’re ready to publish.

Sample of engagement and impression metrics via graphs and charts.

See which campaigns are working and which aren’t

Measure the performance of your paid and organic posts side by side in Hootsuite Analytics. Track the performance of Facebook, Instagram, and LinkedIn. View in-depth stats at the ad, ad set, and campaign level.

Small overview of OwlyWriter AI in action creating a caption for a post.

Instantly generate ad variations to test what works best

Improve ad performance by testing different versions of ad copy. Have OwlyWriter AI instantly create variations of your existing ad copy, then choose the ones that best fit your campaign goals.

A brief look at adding new streams/feeds to discover new content and see what's trending.

Create engaging campaigns based on the latest trends

Keep an eye on the latest trends with Hootsuite Streams. Discover what’s happening on each platform and create content that gets users engaged. Plus, find influencers in your niche.

A look at how to boost campaigns, with CTR and cost-per-click details displayed.

Target the right audience every time

Make sure your ads reach the right audience and get the most out of your budget by building campaigns in the Hootsuite dashboard. Optimize for your specific goal — reach, clicks, landing page views, and more.

Charts and graphics displaying sentiment (positive, neutral, and negative) for an example post.

Get engaging post ideas with deeper social listening

Hootsuite just acquired Talkwalker, the leader in social listening. Soon all Hootsuite plans will include quick search and trend tracking so you can monitor brand mentions and keep a close eye on trending topics. 

Essayez Hootsuite gratuitement. Aucun engagement.

Découvrez par vous-même comment Hootsuite facilite la programmation, la publication et la prospérité sur les réseaux sociaux.
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  • *Économisez un total de 594 $ par an*

    Forfait Professional

    $99par mois
    • 1 User
    • 10 Social accounts
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    • Fonctionnalités incluses :

      Programmation de publication illimitée

      Horaires recommandés de publication

      Analyses et rapports personnalisés

      Outil de benchmarking de la concurrence

      Sous-titres IA, hashtag et générateur d'idées

      Une boîte de réception pour tous les comptes de réseaux sociaux

      Bases de l'écoute

      Intégration Canva

      Booster vos publications en illimité

      … et bien plus encore !

  • Le plus populaire

    Forfait Team

    $249par mois
    • 3 utilisateurs
    • 20 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Toutes les fonctionnalités incluses dans le forfait Professional, plus :

      Lien dans l'outil de biographie

      Suspendre les publications programmées

      Rôles et autorisations de l'équipe

      Attribuer des DM aux membres de l'équipe

      Une URL personnalisée

      Suivi automatique des liens

      ... et bien plus encore !

Pourquoi Hootsuite ?

16 ans et 25 millions d'utilisateurs

Hootsuite a été la première, et nous sommes toujours les plus populaires 16 ans plus tard. Plus de 25 millions d'utilisateurs ont utilisé Hootsuite pour publier, suivre et surpasser leurs concurrents sur les médias sociaux.

La « Ivy League des médias sociaux »

Ils ne nous appellent pas « l’Ivy League de la formation aux médias sociaux » pour rien. Découvrez Hootsuite Academy (et obtenez une certification !), regardez des webinaires et lisez le meilleur blog du secteur.

La plus grande bibliothèque d'intégrations

Connectez plus de 100 intégrations pour regrouper tous vos outils préférés dans le tableau de bord Hootsuite. C’est plus que toute autre plateforme de gestion des médias sociaux (et de loin).

Hootsuite has given us the ability to monitor which items of content seeded on social are receiving high engagement from our followers, allowing us to tailor future content pieces to be as relevant and compelling as possible. This insight continues to help our social marketing team maximize their time and effort.
Hannah Boulton
Head Of Marketing And Press
The British Museum
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Get campaign ideas and tracking — completely free

Think of all the genius post ideas you’ll dream up with fulll access to Hootsuite for free. No strings attached.