Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to Hootsuite. In her role as VP of Community at Hootsuite, Jeanette is responsible for managing Hootsuite’s vibrant community of 8M users globally through online engagement, advocacy and community events. Previously, Jeanette served as global head of social media and digital marketing at Cisco. Jeanette is an early adopter in social media and built Cisco’s social presence in 2005, achieving recognition as #1 B2B company on Twitter and 280% ROI using social listening to accelerate sales. Prior to joining Cisco in 1998, Jeanette worked for a start-up and several high-tech PR agencies, providing a birds eye view into the rapid growth of the Internet industry and the emergence of the dot-com era. Jeanette has a Bachelor in Communications from the University of California at Santa Barbara. Jeanette enjoys public speaking and is a frequent speaker on social media and business transformation. She lives in San Jose, CA with her husband and two sons.