Add to Calendar 2016-06-08 15:30:00 2016-06-08 23:00:00 Europe/Berlin Digital Transformation: Personalisation in the age of digital Vancouver Hootsuite

Ad-tech Academy


Digital transformation is no longer just a technological change—it’s a cultural one. It is about aligning your organisation with customer behaviors, needs, and wants at every step of their purchasing journey.

The importance of reaching the right person with the right message at the right time cannot be underestimated for both brand awareness and long term loyalty. By 2018, Gartner predicts that B2B firms with effective personalisation will outsell their competitors without this capability by 30%.

Popimedia, in partnership with Hootsuite, presents this free one-day event where a team of experts will be sharing tools for best practice in personalisation and intelligent marketing services.

During this free one-day seminar you’ll discover:

  • How to use intelligent marketing services to reach and retain customers
  • How customer behavior has shifted and how your organisation can adapt
  • What mobile first really means
  • Three current digital transformation trends that you need to embrace immediately

To learn how your organisation can embrace personalization for brand ROI and longevity, use the form on the right to register for this event now.

What: Ad-Tech Academy, Johannesburg
Where: The Venue, 17th The High Street, Melrose Arch, 2076, Johannesburg
When: Wednesday, 8th June 2016
Who: Experienced marketers and business professionals who want to ensure their brand relevance and growth

Agenda (subject to change)
08:30 Registration and breakfast
09:15 Welcome (Popimedia)
09:30 The Secrets of Direct Response (Upstream Advertising, Emote)
10:15 Innovate your customer journey through social (Hootsuite)
11:00 Tea break
11:30 TBC (Webfluential)
12:15 Connected shoppers (Popimedia)
13:00 Lunch
14:00 TBC (Netflorist)
15:00 Panel: Mediashop, Nestlé & Popimedia
16:00 Cocktail reception and special guest

Places are limited! Register to confirm your place at the Ad-Tech Academy, Johannesburg on the 8th June 2016.

Our event speakers

Caitlin Perry

Discovery Marketing (Digital Advertising Specialist)

Caitlin is responsible for digital ad spend for Discovery Marketing. With a passion for digital communication and trends, she also is a passionate athlete and connector.

Chad Toerien

Ad Dynamo (Twitter Account Executive)

Chad is responsible for generating opportunities, developing and maintaining brand partnerships, revenue, account management, sales, business management, social media strategy, business development, project management, developing and maintaining level-c relationships across global accounts in South Africa.

Gil Sperling

Co-founder and CTO, Popimedia

Gil Sperling is the co-founder and chief technology officer of ad tech company Popimedia. Through the development of the meedee8 platform, Popimedia was granted the prestigious Facebook Marketing Partner status – the only company on the African continent to hold this accolade. Sperling’s approach to digital and social media allows brands to experience an accelerated return on investment. Through simplifying and understanding the data, Sperling enables brands to experience measurable, scalable, and targeted performance. It is this results-based approach that has led to the acquisition of Popimedia by Publicis Africa group. Popimedia remains independent in its strategy, thinking, and approach.

Kirsty Sharman

Operations at | Writer for SocialMediaToday and HuffingtonPost

Kirsty is described as one of the top most powerful women on digital in South Africa. Influencer marketing is all the rage right now and Webfluential is at the bleeding edge of it. Sharman is responsible for the company’s global footprint, Which includes offices in Johannesburg, Cape Town, and London. Prior to taking up the position at Webfluential, Sharman worked at Retroviral, the media seeding agency. A true geek at heart, Sharman is also a co-founder of the Girl Geek Dinners Johannesburg.

Matan Atias

Ad-tech Client Partner, Popimedia

Ad-tech Client Partner at Popimedia. I am a results driven adman that is passionate about great design, relevant brands and whole funnel performance channels, that drive real business results. Technology driven solutions is what makes me tick. 

Photo of Richard Lord

Richard Lord

Associate Media Director, Mediashop

Richard has 20 years of media experience behind him. In 2001, he gained valuable media experience in the UK environment handling some major pan-European accounts including the likes of Coca-Cola, Motorola and Nestlé, and then as a media consultant with the Radio Advertising Bureau, assisting media agencies with their radio planning. On his return to SA and The MediaShop, he was promoted to Associate Media Director in 2006 where he headed the ABSA / Barclays South Africa business unit until 2013. The big challenge as he sees it is how to better integrate the digital and traditional media worlds, a conundrum that is becoming more complex by the day given the increasing fragmentation of media and the increase of programmatic buying.

Ryan Bacher

Founder and CEO of Netflorist

Ryan studied and completed a Bachelor of Arts and Law Degree at Wits in 1994. He then went to work for the Club Med Group in the Caribbean. Following Club Med, he returned to SA where he worked in the Internet industry for 2 years and thereafter, co-founded NetFlorist. As Managing Director, Ryan is responsible for all day-to-day operations and strategy of the company. He sits on the board of the South African chapter of the Entrepreneurs Organization. NetFlorist started life in 1999 as one of SA’s 1st and has become the largest floral and gifting service in South Africa (on and offline). It has 5 warehouses and 200 franchises and delivers same day, country-wide. NetFlorist is recognized as one of SA’s leading ecommerce companies and has won many awards over the last 10 years in the ecommerce and floral space.

Ryan Silberman

Co-founder Popimedia and CEO of emote Africa

Ryan Silberman, co-founder Popimedia is an industrial engineer and serial entrepreneur. He started his first business at university, which is where he met Popimedia co-founders, Daniel Levy and Gil Sperling. Ryan now heads up emote; the agency side of the business and works to engineer results for clients in the digital media space. His approach to business is underpinned by two philosophies: “Opportunity is everywhere; choose wisely,” and “Commit to solving a problem, and then figure it out. 

Photo of Rylan Holey

Rylan Holey

EMEA Partner Manager, Hootsuite

Rylan supports global agencies, system integrators and value added resellers as they advise their clients on how Hootsuite can support their clients' social media strategies and digitally transform their organisations. You can often find him speaking at events or contributing on panels about Social Business, especially in relation to his experiences as a B2B and B2C digital marketer. Rylan led digital marketing and social media at the international law firm SJ Berwin and also at Wigmore Hall, the world’s leading chamber music venue.

Simone Frost

Digital Media Specialist, Upstream Advertising

Simone Frost looks after the strategy and measurement of social, display and mobile media at Upstream Advertising, handling digital spend within these channels for 6 insurance brands including First for Women, Auto & General, Dialdirect and Budget Insurance. Simone has 8 years’ experience within the insurance industry with a specialised focus in leveraging digital channels to drive brand performance. She presented at Facebook DR Academy in 2015 and is well respected within the digital industry in South Africa.