Social media spend continues to grow at an increasing rate and according to Adage, it’s expected to make up over 20% of all marketing budgets by 2020.

Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.

As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to having success on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be.

Attending this Think Tank will provide you the opportunity to work with your peers to understand how best to calculate the ROI of your social activities, that is most relevant for your organisation's goals.

We will cover key topics like:

  • Trends and key challenges facing social marketers.

  • How to identify the right KPIs to benchmark your social efforts.

  • How to turn social media data into actionable tactics.

  • Practical steps to calculate social media ROI.

  • How to track end-to-end conversions from social media.

To learn more about how you can Prove the ROI of your social media activities, register your interest in attending the Think Tank session.

Register now as spaces are limited.