Add to Calendar 2016-06-03 15:30:00 2016-06-04 00:30:00 Europe/Berlin Digital Transformation: Personalisation in the age of digital Vancouver Hootsuite
June 3, 2016 — 3:30pm to June 4, 2016 — 12:30am CET Radission Blu, 14 London Road, Seapoint, Cape Town

Ad-tech Academy


Digital transformation is no longer just a technological change—it’s a cultural one. It is about aligning your organisation with customer behaviors, needs, and wants at every step of their purchasing journey.

The importance of reaching the right person with the right message at the right time cannot be underestimated for both brand awareness and long term loyalty. By 2018, Gartner predicts that B2B firms with effective personalisation will outsell their competitors without this capability by 30%.

Popimedia, in partnership with Hootsuite, presents this free one-day event where a team of experts will be sharing tools for best practice in personalisation and intelligent marketing services.

During this free one-day seminar you’ll discover:

  • How to use intelligent marketing services to reach and retain customers
  • How customer behavior has shifted and how your organisation can adapt
  • What mobile first really means
  • Three current digital transformation trends that you need to embrace immediately

To learn how your organisation can embrace personalisation for brand ROI and longevity, use the form on the right to register for this event now.

What: Ad-Tech Academy, Cape Town
Where: Radisson Blu, 14 London Road, Seapoint, Cape Town
When: Friday, 3rd June 2016
Who: Experienced marketers and business professionals who want to ensure their brand relevance and growth

Agenda (subject to change)
08:30 Registration and breakfast
09:00 Opening keynote - Nic Robertson - Media24
09:30 TBC (emote)
10:15 Innovate your customer journey through social (Hootsuite)
11:00 Tea break
11:30 TBC (EIGHTY20)
12:15 Connected shoppers (Popimedia)
13:00 Lunch
14:00 TBC
15:00 Panel: Adidas, Direct Axis, Hootsuite and Popimedia
16:00 Cocktail Reception and special guest

Places are limited! Register here to confirm your place at the Ad-Tech Academy, Cape Town on the 3rd June 2016.

Our event speakers

Angela Pollock

Direct Marketing Manager, Direct Axis

Angela is the direct marketing manager for DirectAxis, a specialist loan provider based in Cape Town.  She has lived and breathed the DirectAxis brand for the past 11 years.  She is responsible for defining, executing, analysing and reviewing the marketing strategy with the help of a dedicated team of data analysts and campaign specialists.  What makes her stay?  The dichotomy of direct response marketing: the ever-changing landscape of customer behaviour versus the unchanging ability to measure everything.  In other words, she’s never bored!

Clynton McCalgan

SEM Manager & Ad ops, Superbalist

With a background in Psychology and Statistics, Clynton has a passion for analytics. Fascinated by the digital landscape, Clynton manages SEM and Ad operations for online fashion retail brand Superbalist.

Gil Sperling

Co-founder and CTO, Popimedia

Gil Sperling is the co-founder and chief technology officer of ad tech company Popimedia. Through the development of the meedee8 platform, Popimedia was granted the prestigious Facebook Marketing Partner status – the only company on the African continent to hold this accolade. Sperling’s approach to digital and social media allows brands to experience an accelerated return on investment. Through simplifying and understanding the data, Sperling enables brands to experience measurable, scalable, and targeted performance. It is this results-based approach that has led to the acquisition of Popimedia by Publicis Africa group. Popimedia remains independent in its strategy, thinking, and approach.

Matan Atias

Ad-tech Client Partner, Popimedia

Ad-tech Client Partner at Popimedia. I am a results driven adman that is passionate about great design, relevant brands and whole funnel performance channels, that drive real business results. Technology driven solutions is what makes me tick. 

Nic Robertson

Head of Strategy, Media24 Ecommerce

Nic heads up strategy and business development for Naspers group subsidiary Media24. He loves the complexity of driving business growth within uncertain environments. As many traditional industries - retail, financial services, telco's and media are converging, create exciting hybrid businesses influenced by technology, Nic’s passion is understanding their culture and creating a platform for a greater ecosystem to develop.

Ryan Silberman

Co-founder Popimedia and CEO of emote Africa

Ryan Silberman, co-founder Popimedia is an industrial engineer and serial entrepreneur. He started his first business at university, which is where he met Popimedia co-founders, Daniel Levy and Gil Sperling. Ryan now heads up emote; the agency side of the business and works to engineer results for clients in the digital media space. His approach to business is underpinned by two philosophies: “Opportunity is everywhere; choose wisely,” and “Commit to solving a problem, and then figure it out. 

Photo of Rylan Holey

Rylan Holey

EMEA Partner Manager, Hootsuite

Rylan supports global agencies, system integrators and value added resellers as they advise their clients on how Hootsuite can support their clients' social media strategies and digitally transform their organisations. You can often find him speaking at events or contributing on panels about Social Business, especially in relation to his experiences as a B2B and B2C digital marketer. Rylan led digital marketing and social media at the international law firm SJ Berwin and also at Wigmore Hall, the world’s leading chamber music venue.