Social Media Advertising

Tips for Running Successful Paid Social Campaign

Resource Type
Guía

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If you’ve been hesitant to dive into the world of social media advertising, consider this: advertisers—which could include your competitors—spent $15.3 billion on social advertising in 2014 alone, and this number is expected to rise to $24.2 billion by the end of 2016.

Social media advertising is already a tangible driver of leads and sales—when it’s done right.

Social Media Advertising: Tips for Running Successful Paid Social Campaigns is filled with strategies and up-to-date information you need to launch cost-effective and results-focused advertising on social media.

You’ll also discover how to:

  • Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
  • Ensure that you’re joining the social conversation—not distracting people from it
  • Use your organic social media results to guide your paid campaigns—making every dollar count

To learn how to make social ads work for you just fill in the form on the right side of this page, and you’ll get instant access to Social Media Advertising: Tips for Running Successful Paid Social Campaigns.

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