Scaling Social Strategy Guide

How to implement a social center of excellence

Resource Type
Guía

If you are working to scale social media across your enterprise, you’ve probably encountered a few hurdles.

One strategy successful social enterprises have used to overcome institutional roadblocks is called a social Center of Excellence (COE).

A COE is a steering committee that develops the social media policies and processes that will guide your social implementation. Your COE leaders will also provide best practices, along with education and training within the organization.

Access Scaling Social Media: A Guide to Implementing a Social Center of Excellence now to discover:

  • The two phases of enterprise-wide social media adoption you need to complete before building a Center of Excellence
  • The three organizational models you can adopt to better manage your social initiatives
  • The four questions you have to answer to tell if your organization 

To see how your organization can profit from a social media Center of Excellence, just fill in the form on the right side of this page, and you’ll get instant access to Scaling Social Media: A Guide to Implementing a Social Center of Excellence.