Creating a social media strategy

Discover the social media strategy TerraCycle used to build a global community of thousands

Resource Type
Estudio de caso

TerraCycle is considered a leader in waste collection, repurposing it into innovative materials and products. With over 40 billion packages with the TerraCycle logo on it, they’ve diverted over 2.5 billion units of waste from landfills around the globe.

TerraCycle strives to increase environmental awareness and inspire green action. To do this, they’ve turned to social media. With 54,000 Facebook likes and over 27,000 engaged Twitter followers, TerraCycle’s social media strategy is capturing the attention of an expansive audience.

Download the TerraCycle Success Story to find out how they used social media to: 

  • Empower one person to run an entire social media strategy
  • Increase engagement rates
  • Connect like-minded people
  • Spread awareness and promote action

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