Finding new world success in wine sales with social media

How Cento Vigne Italia e-commerce site improves wine sales with social

Resource Type
Estudio de caso

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With the widest selection of artisan wines on the market—and a goal to connect smaller European wine producers to wine professionals around the world—Cento Vigne is not only an e-commerce site but a hub of information about different kinds of wine, the wineries themselves, and the history and culture of wine-making.

Coming from a strong traditional marketing background, Gian Piero, the man and mind behind Cento Vigne Italia, has always been open to innovation and new trends.

With the help of Hootsuite, Gian mastered the art of social marketing and his professional brand as wine connoisseur and social marketing innovator has become a worldwide success:

  • Twitter follower count increased by over 400% to 15,000 in just 4 months
  • Participates in 40 LinkedIn groups, and a total of 50 social media groups
  • Promotes and engages on social media for multiple wine blogs and websites—in just the 1 hour allotted to social per day

I learned early on in my social efforts, specifically on Twitter, that people don’t respond well to the ‘sell, sell, sell’ approach that I was accustomed to using. I started listening and having conversations with my audience, and then the social channels quickly began to grow. Using Hootsuite to listen in on what my followers were saying really worked.

— Gian Piero Staffa, Cento Vigne Italia

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