'Dark Social’ is the term for unattributable traffic to your website that results from people clicking a link shared in an email, online chat, mobile app or other channel, as opposed to sharing it through a social network. This web traffic will typically show up in your analytics as “direct referrals”.
Watch the full webinar that will shed light on ‘Dark Social’ and more accurate social tracking, featuring industry experts Heidi Bullock, VP of Demand Generation Marketing at Marketo, Mike Petroff, Digital Content Strategist at Harvard and Hootsuite’s own Kemp Edmonds, Solutions Consultant. They’ll discuss trends and tactics around the accurate measuring and reporting of social media activity.
Check out the teaser summary below: