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Brand Advocacy and the Bottom Line—How to Make it Work

You have plenty of potential advocates both inside and outside your company. Activating them and tapping into their full potential can have a positive impact on both their experience with your brand, and the bottom line of your business.

Whether you tap into the collective power of your employees, or use the trusted voices of your current customers—advocacy programs are a great way to add value and reward loyalty, while generating brand awareness and increasing your reach.

Watch this webinar to learn:

  • What worked (and what didn’t) as we built Hootsuite’s customer and employee advocacy programs
  • Best practices for discovering and activating your own advocates
  • How to measure the success of your advocacy efforts