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Game Changers: Social Listening for Competitive Advantage

Monitor the social conversations surrounding your competitors—and discover what their customers want to talk about.

Before social media, monitoring your competitors took a lot of time and effort. Today, all sorts of valuable competitive insights are within easy reach—if you know where to find them.

Watch this 15-minute tutorial to learn how to use social media listening solutions to keep tabs on your competitors’ marketing, PR, and other social media activity.

Social Listening for Competitive Advantage

In this short tutorial you’ll learn practical ways to build your social listening strategy to gain a competitive edge, including how to:

  • Build an automated report in Hootsuite Analytics to monitor your competition
  • Set up custom search streams to see which influencers are talking to your competitors
  • Create private Twitter lists to monitor your competitors’ tweets without them knowing