The idea of a Social Business is new enough that best practices for how businesses use social media are still being carved out – the standard for enterprise integration of social media has yet to be drawn.

That means social media presents significant opportunities for companies that get it right early on.

So if you’re serious about becoming a more social business, then our white paper 8 Tips for Social Business will help you lay a solid foundation – from evaluation to execution – to give you a head start.

The white paper includes practical, actionable tips like:

  • Collaborating to keep your messaging consistent, intelligent, and brand-appropriate
  • Organising effectively by centralising control over your social platforms while decentralising the conversations you have over them
  • Measuring what counts (hint: It’s not just the number of followers) so you can track the path – and revenue – from social message to conversion