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Primerica Chooses Hootsuite Enterprise

Top brands in regulated industries select Hootsuite to drive business impact with social

VANCOUVER, BRITISH COLUMBIA – February 12, 2015 - Hootsuite, the world’s most widely used social relationship platform, and Primerica, the largest independent financial services marketing company in North America, today announce that Primerica has chosen Hootsuite Enterprise to support its social media strategy while ensuring compliance with industry regulations.

The combination of brand monitoring, supervision and record-keeping within Hootsuite gives Primerica visibility across the social web including Facebook, Twitter, LinkedIn, Google+, as well as news outlets, blogs and forums. This protects Primerica’s 98,350 licensed representatives by helping them comply with the organization’s policies when engaging on social media.

“With Hootsuite’s monitoring and compliance capabilities, we were able to customize an Enterprise solution that works best for our needs,” said David Wade, CIO of Primerica. “The level of security and compliance that Hootsuite provides for brand protection made us confident in our decision.”

Recently, other top brands in regulated industries including ANZ Bank, Repsol SA, AstraZeneca US, UK Trade & Investment, Johns Hopkins Medicine and others also selected Hootsuite to help them achieve and exceed their social business objectives.

“I’m thrilled that Primerica has joined the Hootsuite family,” said Ryan Holmes, CEO of Hootsuite. “We’re focused on giving the support customers need to confidently execute social strategies for hitting their business goals. With regulated industry organizations, the necessity across the board is security and compliance, and we’ve got tools in place for that.”

Hootsuite is used by over 800+ of the Fortune 1000 companies and more than 11 million global users. To learn more about Hootsuite’s security and compliance offerings, register for “Know the Rules: Insights on Navigating Social Compliance” webinar on Thursday, February 19, 2015 at 8:00am PT / 11:00am ET, with Nick Hayes, Security and Compliance Analyst at Forrester; John Hair, Director of Advisory Services at KPMG; and John Reedy, Senior Manager of Regulated Industries at Hootsuite.

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About Primerica

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing the company’s financial products. We insure more than 4.3 million lives and approximately 2 million clients maintain investment accounts with us. Primerica is a member of the Russell 2000 stock index and is traded on The New York Stock Exchange under the symbol “PRI.” www.primerica.com