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The only Facebook analytics software
you need

Track your progress and see exactly how to supercharge your growth on Facebook. Monitor paid, organic, and earned content in one place.

Join the 200,000+ businesses that use Hootsuite

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  • Logotipo de U-haul
  • Logotipo de Ikea
  • Adobe
  • Logotipo de la Universidad de Chicago
  • Logotipo de la Organización Mundial de la Salud

All the insights you need to catapult your
Facebook growth. All in one tab.

Track dozens of Facebook metrics — from engagement rate and fan count to page likes — and watch your stats soar. Quickly create customizable reports that show your organic and paid performance over time. 

Easily determine which Facebook posts are helping you reach your goals and win more fans (and which aren’t so powerful). Plus, see exactly when to post on Facebook to get the most engagement, impressions, and reach.

With Advanced Analytics, you can view the ROI of Facebook posts and determine which are the most valuable. That way, you’ll always post exactly what your audience wants to see. That way, you can always prove the value of all your hard work.

Manage and track the performance of all your paid and organic Facebook posts in one user-friendly dashboard. Track how much you’ve spent on Facebook ads plus each campaign’s conversions, clicks, cost per click, and more.

Facebook analytics stats in Hootsuite
Facebook data in Hootsuite
Facebook analytics in Hootsuite
Facebook analytics in Hootsuite

The no. 1 Facebook analytics tool for social media managers who love seeing their stats soar.

Figure out how you’re doing on Facebook plus get a full suite of tools to help you maximize growth across all your social channels.

Facebook posting dashboard in Hootsuite

Post, schedule, and monitor across all your networks in one place

Hootsuite lets you schedule, post, and monitor across all your networks so you don’t have to toggle between tabs. Manage content on Facebook, Instagram, X, TikTok, LinkedIn, YouTube, and Pinterest right from the Hootsuite dashboard. 

Facebook custom reports in Hootsuite

Build impressive, customized reports

Report on only the stats, networks, and post types that matter to your brand. Quickly whip up custom reports with the metrics you select. You can even add a custom logo to your report to keep it on brand (and impress your boss).

Facebook competitive benchmarking in Hootsuite

Beat your competitors at the Facebook game

Track your performance against competitors. Stay on top of their follower count, post frequency, average engagement rate, and more. Hootsuite even shows you a graph of your competitors’ audience so you can easily monitor if they’re growing or declining.

Facebook inbox management in Hootsuite

Bring all your social media inboxes to one place

Reply to comments and messages across Facebook, Instagram, and LinkedIn right from the Hootsuite dashboard. You can even monitor key engagement stats, like message volume and demographic data.

Try the no. 1 Facebook analytics tool for free

Hootsuite makes it easier to schedule, post, and prosper on social media. Sign-up only takes a minute.

  • Plan profesional

    $99al mes
    Prueba gratuita de 30 días
    o
    • 1 usuario
    • 10 cuentas de redes sociales
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Funciones incluidas:


      - Programación ilimitada de publicaciones

      Recomendaciones de mejor momento para publicar

      Plantillas de tamaño de imagen infalibles

      Generador de hashtags

      Una bandeja de entrada para todas las cuentas de redes sociales

      Análisis e informes personalizados

      Herramienta de evaluación comparativa competitiva

      Impulso de publicaciones ilimitado

      ...¡y mucho más!

  • Los más populares

    Plan de equipo

    $249al mes
    Prueba gratuita de 30 días
    o
    • 3 usuarios
    • 20 cuentas sociales
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Todas las ventajas de Professional y además:

      Enlace a la herramienta biográfica

      Suspender publicaciones programadas

      Roles y permisos de equipo

      - Asignar DM a compañeros de equipo

      Una URL de marca personalizada

      Seguimiento automático de enlaces

      ...¡y mucho más!

  • Plan Enterprise

    Personalizado
    • 5 usuarios
    • 50 cuentas de redes sociales
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Todas las ventajas de Team y además:

      Flujo de trabajo de aprobación y gestión de activos.

      Biblioteca de contenido

      Inicio de sesión único (SSO)

      Inversión publicitaria ilimitada

      Formación gratuita de Hootsuite Academy

      Sube de nivel con estos complementos:

      + Escucha social avanzada

      + Analítica avanzada

      + Bandeja de entrada avanzada

      + Promoción por parte de los empleados

* Los precios se muestran en USD, según la facturación anual, pero no incluyen los impuestos aplicables. Cancela cuando quieras.

¿Por qué Hootsuite?

15 years and 25 million users

Hootsuite was the first, and we’re still the most popular 15 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ‘Ivy League of Social Media’

They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.

Designed to fit your needs like a glove

Tailor the Hootsuite dashboard to your team’s size, budget, and needs. You’ll get the industry’s most customizable analytics dashboard plus hundreds of integrations and add-ons.

Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It is one of the best ROI decisions we have made for the organization's marketing.
Elizabeth Newbould
Director of Marketing and Communications
United Way of Southern Kentucky
Woman working on Hootsuite dashboard on laptop

Spreadsheets piling up? Let us take that off your plate.

Get started today and enjoy 30 days of Facebook analytics and monitoring — completely free.