Persona:

KathyWhite

Amy Swan

Social Media Consultant

Role in Buying Process: Decision-maker

Most Important KPI: Managing multiple clients, and campaigns

PowerUserMeter-350px


Background

  • Amy launched her own consultancy a year ago to offer social media strategy, planning, and execution
  • She's responsible for developing stand-alone social media campaigns or integrating social into a broader marketing program for clients
  • Amy juggles a portfolio of clients while hustling to get new business. She’s hiring her first social media coordinator to help manage the workload

Buying Behavior (Decision Criteria)

  • Easy tool to monitor and report on campaigns
  • Successfully manage multiple client projects in a deadline-driven environment

Perceived Barriers / Common Objections

  • With a limited budget, how can I justify a SaaS tool for social media management?
  • How can your system manage multiple clients and campaigns, as well as help teams collaborate effectively?
Profile
Social Goals
Top Metrics
Pain Points

Active as a social media thought leader

Showcase value of social media to each client

Grow the number of fans and followers 

Measuring campaign ROI

Deep knowledge of all aspects of the social space

Manage clients’ social channels in one dashboard

Drive website traffic

Ability to delegate efficiently and manage internal teams

Very busy, managing campaigns and client pitches

Work with client and agency teams to create engaging campaigns

Increase customer database

Leading multiple campaigns within tight timelines

Hootsuite’s agency dashboard, along with education and advising from our Partner Manager, have helped us cut through the noise and effectively meet clients’ needs for social media management.

Pain Point:

Measuring the ROI of social campaigns.

Clients are looking for hard numbers and proof that the money they’re investing in social is paying off.

What they need: A way to present social data and demonstrate ROI to clients in an easy to understand way.

How Hootsuite Helps:

Hootsuite Analytics

Value Proposition

Hootsuite Analytics allows you to consistently measure the impact of your social efforts and demonstrate the success of your campaigns through complete reporting. 

Proof

The Palms Hotel used Hootsuite and Hootsuite Analytics to track and exceed their campaign revenue goals by 67%.

Short Description

Using Hootsuite Analytics, you can measure and analyze the effectiveness of your social media outreach and campaigns. Track metrics from social networks such as Facebook, Twitter, Google+, LinkedIn, and Google Analytics right from your Hootsuite dashboard, turn social data into useable insights, and create reports to share with clients.

SEO Keywords

  • social media analytics 
  • social media metrics 
  • social analytics 
  • social media analytics tools 
  • social market analytics 

Messaging

Benefit driven: “Use Hootsuite Analytics to measure social ROI and share campaign results with clients.”

Question driven: “Need a better way to measure the ROI of social for your clients? Here’s how Hootsuite Analytics can help.”

Complimentary Apps

Resources


Pain Point:

Delegating efficiently and managing internal teams.

Multiple team members—including interns, account managers, and creatives—all need to efficiently collaborate on social campaigns.

What they need: A tool that allows efficient and secure cross-team collaboration.

How Hootsuite Helps:

Hootsuite Teams

Value Proposition

Hootsuite Teams offers an efficient and secure way to collaborate on social campaigns and delegate tasks to other team members within one shared platform.

Proof

“Being able to add new members to our teams get them up to speed quickly and smoothly is essential."  
Alan Jones, Chief Hindsight Officer, The New Agency

Short Description

Hootsuite Teams makes it easy for your team to collaborate on social campaigns. Streamline your workflows by managing multiple social profiles and assigning tasks, while maintaining control of permission levels so that creatives, account managers, or even clients get only the access they need.

SEO Keywords 

  • social media team
  • social media collaboration
  • social media team structure

Messaging

 

Benefit driven: “Help your team collaborate better and more efficiently on social using Hootsuite Teams.”

Question driven: “Need a better way to share access to social accounts?”

Complimentary Apps

N/A

Resources


Pain Point:

Lead and manage multiple campaigns within tight timelines.

Managing and posting to multiple social media accounts is a time-consuming task, especially when working within tight deadlines from clients.

What they need: A platform that can make managing social media a faster and more efficient process.

How Hootsuite Helps:

Hootsuite Teams

Tabs and Streams

Scheduling

Value Proposition

Hootsuite allows you to create different teams for various campaigns or clients, so all of your social media activity is organized, secure and easy to manage from one dashboard.

Hootsuite Tabs and Streams allow you to thoroughly monitor and listen to social media activity for multiple campaigns or clients at the same time.

Using Hootsuite to schedule posts for clients across multiple social media networks will help you save time and plan upcoming campaigns more efficiently.

Proof

“With many of our team members working out of the office and different hours, we simply couldn’t work across multiple accounts without the solutions that Hootsuite provides our team."  

Alan Jones, Chief Hindsight Officer, The New Agency

"Hootsuite allows me to sustain multiple accounts simultaneously and ensure nothing slips through the cracks."

Lauren Howard, National Marketing Manager, Contiki Canada

"Hootsuite is incredibly helpful for our social media management. Being able to schedule posts in advance is a lifesaver when things get hectic."

Christina Riley, Marketing and Communications Editor, The Scottish Ballet

Short Description

Hootsuite Teams streamlines your workflows by allowing you to manage multiple social media profiles and assign tasks to specific team members from one dashboard, while maintaining control of permissions.

Hootsuite Tabs and Streams help you separate and categorize social media activity into unique spaces for easier viewing and management.

Hootsuite makes it easy to schedule posts across multiple social media networks so that you can plan campaigns in advance, and automatically post at optimal times for maximum impact.

SEO Keywords

  • social media team
  • social media collaboration
  • social media team structure
  • social media monitoring
  • social listening
  • social listening tools
  • social media scheduling
  • social media publishing
  • scheduling social media posts

Messaging

Benefit driven: “Make better use of your time managing social media with Hootsuite Teams.”

Question driven: “Need an efficient way for your team to collaborate when running social campaigns? Here how Hootsuite Teams can help.”

Benefit driven: “Use Hootsuite Tabs and Streams to better organize and monitor your campaigns.”

Question driven: “Want to save time managing multiple social media accounts and campaigns? ”

Benefit driven: “Save time and get more done by scheduling posts across multiple social networks in Hootsuite.”

Question driven: “Does managing multiple social media accounts for clients take up too much of your time?”

Complimentary Apps

Resources

Most Important KPI:

Growing client base by executing campaigns efficiently and on time.

Hootsuite Teams

Hootsuite Analytics

Scheduling

Value Proposition

Using Hootsuite Teams to organize and structure your dashboard will make you more efficient at managing social media campaigns for clients.

Hootsuite Analytics allows you to consistently measure the impact of your social efforts and demonstrate the success of your campaigns through complete reporting.

Using Hootsuite to schedule posts for clients across multiple social networks will help you save time and be more efficient.

Short Description

Hootsuite Teams can streamline your workflows by allowing you to manage multiple social profiles and assign tasks to specific team members from one dashboard, while maintaining control of permissions.

Using Hootsuite Analytics, you can measure and analyze the effectiveness of your social media outreach and campaigns. Track metrics from social networks such as Facebook, Twitter, Google+, LinkedIn, and Google Analytics right from your Hootsuite dashboard, turn social data into useable insights, and create reports to share with clients.

Hootsuite makes it easy to schedule posts across multiple social media networks so that you can plan campaigns in advance, and automatically post at optimal times for maximum impact.

Messaging

Benefit driven: “Better workflows means better campaigns. Use Hootsuite Teams to manage multiple social profiles, collaborate, and assign tasks—all from one dashboard.”

Question driven: “Need an efficient way for your team to collaborate when running multiple social campaigns? Here how Hootsuite Teams can help.”

Benefit driven: “Win new businesses by using Hootsuite Analytics to prove the ROI of social campaigns.”

Question driven: “Looking to outperform competitors when it comes to measuring the impact of social campaigns?”

Benefit driven: “Save time, plan ahead, and get more done by scheduling posts across multiple social networks in Hootsuite.”

Question driven: “Does managing multiple social media accounts for clients take up too much of your time?”


Resources

See resources in Pain Points section

Proof

"Hootsuite is incredibly helpful for our social media management. Being able to schedule posts in advance is a lifesaver when things get hectic."
Christina Riley, Marketing and Communications Editor, The Scottish Ballet

SEO Keywords

  • social media marketing plan
  • social media marketing strategy
  • social media effectiveness