The Business Impact of Social Transformation in Financial Services
Details
March 10, 2021
Based on a survey of 2,162 marketers and executives, Hootsuite and Altimeter’s Social Transformation Report reveals how leading organizations are using social media more strategically to accomplish bottom-line goals. In this webinar, we’ll discuss the report’s findings with a financial services lens and identify what's most relevant for finserv organizations.
Our expert speakers:
Ed Terpening is an industry analyst at Altimeter, social media expert, and former vice president of social media at Wells Fargo. Ben Cathers is a global principal solutions consultant at Hootsuite with 20 years of experience in social media.
What we’ll cover:
New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.
Best practices for using social to strengthen relationships with customers, align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.
Specific examples of how financial services organizations are using social media to retain and strengthen customer connections.
What you’ll learn
- New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.
- Best practices for using social to strengthen relationships with customers, align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.
- Specific examples of how financial services organizations are using social media to retain and strengthen customer connections.
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