Details

It can be almost impossible to measure ROI if you don’t have clear objectives in place. Learn how to set realistic goals and benchmarks that will allow you to quantifiably measure social’s impact on your business.

Hootsuite’s Business Value Analyst Naqaash Pirani and Senior Manager of Social Marketing Eva Taylor have teamed up with DEG’s Director of Social Media, Jen Forrest, to show businesses how to set up a measurement foundation and methodology that works for their organization.

In this webinar, we’ll cover the measurement framework Hootsuite uses for our clients—in practical terms you can apply to your own business right away. You’ll also learn about how Hootsuite’s social maturity assessment helps customers set relevant benchmarks so they can achieve—and recognize—business results even faster.

What You'll Learn

  • How to build a social KPI framework
  • How to use benchmarking to set realistic targets
  • How to define organic and paid performance


  • Photo of Naqaash Pirani

    Naqaash Pirani

    Business Value Analyst Manager at Hootsuite

    Naqaash Pirani leads the Business Value team at Hootsuite, a global team of analysts who combine industry expertise with social data and analytics to help customers identify and articulate the ROI of social. Prior to joining Hootsuite, Naqaash was a consultant at PwC where he helped clients develop and execute on strategic digital initiatives. Naqaash holds an MBA in the Management of Technology and Innovation and is a certified Project Management and IT Services professional.

  • Photo of Jen Forrest

    Jen Forrest

    Director of Social Media at DEG

    Jen Forrest is the Director of Social Media at DEG, a full-service digital marketing agency where creativity meets technology. During her career, she has helped some of the world's most trusted brands find success in the ever-changing world of social media and digital marketing. Jen is a results-driven leader who has contributed to several award-winning campaigns and standout social and digital programs throughout her tenure at various agencies in Chicago and Kansas City. Her work experience has spanned across consumer, financial service, healthcare and corporate industry verticals – enabling her to understand various business challenges and the role social can play. Away from work, Jen is a busy mother of twin girls who loves to live in the moment with her family.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager of Social Marketing at Hootsuite

    In her role as Senior Manager of Global Social Marketing at Hootsuite, the most widely used social media management platform, Eva is responsible for developing and executing Hootsuite's global social strategy, as well as understanding and demonstrating the value of social to the business.