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The key to any successful relationship is actively listening.

That’s especially true in the financial services industries where long-standing relationships drive profitability. 
 
Social media offers an unprecedented opportunity to actively listen to your customers and prospects, and forge a new relationship.
 
To learn how, watch this exclusive webinar: Join the Conversation: Social Media in Financial Services.

You’ll discover how social media can help your financial services organisation:

  • Become more customer-centric and move from customer service to engagement

  • Proactively identify customer pain points and sentiment and respond effectively

  • Address issues to protect your brand reputation and identify potential fraud



  • Photo of Cara Buscaglia

    Cara Buscaglia

    Head of Solutions, Talkwalker

    Cara is the Head of Solutions at Talkwalker. With a background in marketing, advertising, and communications, Cara has extensive experience providing high level consulting, helping brands solve business challenges to shape their traditional, digital, and social media strategies.  Cara specializes in media measurement and analytics, helping brands understand how paid, earned, and owned media can impact their reputation and strategy.

  • Photo of Amy McIlwain

    Amy McIlwain

    Global Industry Principal, Hootsuite

    Amy helps drive social media strategy and innovation in financial services for Hootsuite.

    Amy has worked with Fortune 500 banks, financial firms, and insurance companies to help them drive sales and market growth through digital media—while navigating compliance and risk management. She has over 15 years experience in interactive media, and is a speaker, thought leader and author of the best-selling book, The Social Advisor: Social Media Secrets of the Financial Industry.

  • Photo of Ian Williams

    Ian Williams

    Director of Communications, Think Money Group

    As director of communications at Think Money Group, Ian Williams built and leads the communications programme for the Group and its four businesses. Reporting to the CEO, his role includes developing and implementing Think Money Group's social media, internal communications, PR and content strategy, giving him extensive experience at bringing digital transformation to a business in a regulated industry. A key part of this has been developing social media channels for the Group’s challenger “bank” brand, thinkmoney – including providing customer service and managing issues via social media.