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Innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.

The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience.  As customer engagement continues to evolve, organizations are feeling the pressure to integrate social across all departments.

Join us for an exclusive look at  the highlights from Hootsuite’s Social Breakfast: The Future of Customer Engagement. You’ll hear from Hootsuite CMO Penny Wilson as she shares what marketers need to do today to succeed with social, what progressive teams are doing to build social organizations tomorrow, and tips to measure it all. 

Plus, you’ll get insights from industry experts and leading brands as they explore how to master new innovations on social.

What You'll Learn

  • How to build a social-first culture for long-term growth and market leadership.
  • How to measure both customer and business outcomes to strike a balance between short-term revenue-driven gains and longer-term brand building measures.
  • How to innovate with social insights, using emotional data to better understand the customer and employee experience.


  • Photo of Penny Wilson

    Penny Wilson

    CMO at Hootsuite

    Penny Wilson is chief marketing officer at Hootsuite, the most widely used social media management platform. She leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences.

    Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merrill Lynch.

    Penny enjoys spending her free time with family and friends, running, hiking and skiing.

  • Photo of Cody Crnkovich

    Cody Crnkovich

    Head of Platform Partners and Strategy at Adobe

    Cody is responsible for Adobe’s technology partners, including ISV, data, hardware and infrastructure partners, focusing on building a world-class Customer Experience ecosystem. 

    In addition to supporting the Marketing Cloud’s ecosystem and strategic relationships, Cody’s team is responsible for the Adobe Exchange Program, a program supporting the growth of tech partners integrating with and building upon Adobe technology. 

  • Photo of Kim Beddard-Fontaine

    Kim Beddard-Fontaine

    Senior Vice President Digital and Employee Communications, Sodexo