Millennials’ comfort with mobile and digital payment options is changing the face of financial services.
But as Millennials move through life’s milestones—gaining an education, building a career, purchasing a home, and starting a family—their financial goals will change, allowing forward-thinking financial institutions to cultivate potential lifetime relationships.
How Millennials are Changing Financial Services
Watch now to learn how to:
- Develop a customised social media strategy targeted at Millennials—focused on the bottom-line impact
- Listen to and serve Millennials to improve retention, adapting to their journey
- Learn what resonates with Millennials by using social analytics to hone the messaging and understand what did and didn’t work from a content perspective