18 November 2015 - 5:00 UTC


The evolution of “real-time” marketing into “right-time” marketing has the potential to transform your social media results.

Right-time marketing takes a more thoughtful, long-term approach to analysing social data to uncover actionable insights. It involves analysing your data in greater depth to inform content creation and identify when your messages can make the biggest impact—whether or not that’s in real time.

Jonathan Caines, Synthesio’s Director of Client Services & Pre-Sales Engineering, and Susan Perry, Director of Enterprise Product Marketing at Hootsuite, discuss how to use social listening and analytics to better understand your customers and how they interact on different social networks. Learn how to time your content for the biggest possible impact—and ensure it’s always on brand and optimised to generate the best results.

In this webinar you’ll learn how to:

  • Build brand loyalty and increase revenue by developing a deeper understanding of how your customers use social media
  • Listen to customers to get to know them better—and plan ahead to evolve your messages to match their changing preferences
  • Use social data insights to connect with customers using the right content and social networks—and at the times that matter most to them