Millennials’ comfort with mobile and digital payment options is changing the face of financial services.

But as Millennials move through life’s milestones—gaining an education, building a career, purchasing a home, and starting a family—their financial goals will change, allowing forward-thinking financial institutions to cultivate potential lifetime relationships.

Watch this webinar and you’ll learn how to:

  • Develop a customized social media strategy targeted at Millennials—focused on the bottom-line impact
  • Listen to and serve Millennials to improve retention, adapting to their journey
  • Learn what resonates with Millennials by using social analytics to hone the messaging and understand what did and didn’t work from a content perspective

 

Our event speakers

Jonathan Reedy

Senior Manager, Business Development, Hootsuite

Jonathan is Hootsuite's Senior Manager, Enterprise Business Development for Regulated Markets and he focuses on building strategic partnerships with the leading brands in compliance, risk and governance. Jonathan has an extensive background in marketing, sales and business development across a range of industries including HRIS, Operational Efficiency Management Consulting and SaaS Technology in the compliance vertical. Fun fact, Jonathan competed in Ski Halfpipe in the X-Games for 5 years and is the 2003 US Open Ski Halfpipe champion.

Photo of Peter Hubert

Peter Hubert

APAC Head of Insights, LinkedIn Marketing Solutions

Peter Hubert is the APAC Head of Insights for LinkedIn Marketing Solutions. He has a passion for information and understanding how data driven evidence can accelerate marketing objectives. Peter began his career in market research before undertaking a five year stint in management consulting across Australia and Asia. In Peter’s current role with the Insights team, he works closely with clients and internal stakeholders to harness the power of big data to generate customised insights and execute on strategic opportunities to power the world's most effective sales and marketing at LinkedIn.