The evolution of “real-time” marketing into “right-time” marketing has the potential to transform your social media results.

Right-time marketing takes a more thoughtful, long-term approach to analysing social data to uncover actionable insights. It involves analysing your data in greater depth to inform content creation and identify when your messages can make the biggest impact—whether or not that’s in real time.

Jonathan Caines, Synthesio’s Director of Client Services & Pre-Sales Engineering, and Susan Perry, Director of Enterprise Product Marketing at Hootsuite, discuss how to use social listening and analytics to better understand your customers and how they interact on different social networks. Learn how to time your content for the biggest possible impact—and ensure it’s always on brand and optimised to generate the best results.

In this webinar you’ll learn how to:

  • Build brand loyalty and increase revenue by developing a deeper understanding of how your customers use social media
  • Listen to customers to get to know them better—and plan ahead to evolve your messages to match their changing preferences
  • Use social data insights to connect with customers using the right content and social networks—and at the times that matter most to them

Our event speakers

Photo of Jonathan Caines

Jonathan Caines

Director of Client Services & Pre-Sales Engineering, Synthesio

Jonathan is responsible for the success of clients using Synthesio in APAC. Managing a team of client success managers responsible for the on-boarding, training and account management for all partners, agencies and brand clients. With over 20 years of development and systems integration experience and more recently; management of Social media and Digital teams, Jonathan translates the technical and marketing vocabularies to facilitate a more rewarding user experience in Social Listening and Social Media Analytics.

Susan Perry

Director, Global Marketing, Hootsuite

Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.