To get the most from social media, you need integrated, scalable tools that solve your specific business challenges—so you’re not having to navigate a scattered collection of solutions.

We’re constantly testing new tools and partnering with the smart people who build them, and have grown our ecosystem of best-in-class apps and integrations to over 150 (and rising)—including the largest social app library around.

Watch this webinar to learn how theses apps and integrations let you easily extend Hootsuite to suit your business needs. Whether you’re focused on social marketing, selling, customer service or human resources you’ll see the range and depth of apps available—and hear how our customers are benefitting from them.

This webinar features guest speakers from Zendesk, a customer service solution and Silverpop, a marketing automation solution provider. It uses real-life company examples to show you how to:

  • Leverage existing technologies and extend your social media capabilities by integrating Marketing Automation, CRM, Help Desk, Analytics and other specialised apps and integrations
  • Create one unified social media management system tailored to your business priorities
  • Scale your technology to changing needs with a constantly growing ecosystem of tried and tested apps and integrations

Our event speakers

Kevin Zellmer

VP Business & Corporate Development, Hootsuite

Kevin Zellmer is the VP Business & Corporate Development at Hootsuite. Kevin is a serial entrepreneur and early evangelist of the Internet and social media, holding executive roles at technology start-ups since 1996. Kevin serves as a board member at Fanology Social and has been a featured speaker at ad:tech, the American Marketing Association, the Direct Marketing Association, and IBM’s Connect.

Mark Holder

Director, App Directory & Platform, Hootsuite

Mark Holder is the Director, App Directory and Platform at Hootsuite where he is focused on building a scalable social ecosystem of connected partner applications. His career includes more than 15 years experience launching new products and programs with startups at various stages, including 10 years with a high-growth footwear company, Sole Technology, Inc., where he developed his passion for product.

Todd Snow

Director, Strategic Alliances for Silverpop, an IBM Company

In his role as Director, Strategic Alliances for Silverpop, an IBM Company, Todd manages technology alliances and an ecosystem of ISV partnerships.  Todd has 25 years of enterprise software and solution innovation experience across a variety of solutions including CRM, ERP, mobile, and digital marketing solutions.  Prior to joining Silverpop, Todd worked for companies including SAP, Siebel, NCR, and Sales Technologies in a variety of functions including product management, strategy, and business development.

Dominic Zuccarini

Global VP Sales and Strategy, Zendesk

Dominic has spent 20 years working with marketing, social marketing, and customer experience software. He has held leadership positions at three global social marketing technology companies: Involver, Oracle and Dachis Group. He is currently leading sales and strategy for the emerging businesses at Zendesk.

Michael Yoder

Social Media Consultant, Spectrum Health

Michael is the social media consultant for Spectrum Health System, which includes eleven hospitals, including Helen DeVos Children’s Hospital and nearly 22,000 employees. His responsibilities include corporate strategy, governance, monitoring, influence marketing, social care, training and education.