Social media is a big part of every student’s life. So it should be an integral part of every educational institution’s communications plan. From boosting enrollment to promoting events to supporting student health, social lets you connect with students no matter where they are.

This webinar will cover:

  • The new communications, customer service, and social skills landscape in higher education

  • Real life examples of successful social communications at UBC and Bath Spa University

  • An interactive discussion between panelists on best practices in student engagement

  • Photo of Phil Chatterton

    Phil Chatterton

    Higher Education Industry Principal, Hootsuite

    With over 15 years of experience working in dynamic environments, Phil Chatterton has a strong background in solving complex business challenges. He has specifically made a huge impact in the growth of start-ups, mid-sized companies and market leading solution providers in the technology sector. In a leadership position with a top Higher Education institution, Phil worked to innovate, incubate and successfully operate core emerging and digital technologies in order to solve critical business problems like student recruitment, retention and engagement. Today, Phil works with Higher Education prospects and customers at Hootsuite to outline a strategic digital approach to building a social campus.

  • Photo of Janeen Alliston

    Janeen Alliston

    Director of Student Communications Services, UBC

    As the Director of Student Communications Services at UBC, Janeen leads an award-winning team of communications, user experience, and design professionals who craft outstanding communications and service experiences designed to educate and engage UBCs diverse student body.

  • Photo of Rob Armstrong-Haworth

    Rob Armstrong-Haworth

    Director of Corporate and External Relations, Bath Spa University

    Rob leads communications, web and digital, planning and strategy delivery, and commercial services at Bath Spa University. With over 15 years experience in Higher Education, Rob brings a wealth of experience to his role. He previously held roles at the University of Greenwich, University of the Arts London, and City, University of London. A graduate of the University of Greenwich, Rob holds a BA (Hons) Marketing Communications and MA Website Architecture.