Social media has transformed the communication landscape for higher education institutions—with students being the key driver of change.

Higher education institutions understand that they need to keep up and embrace social media. Over 90 percent of institutions now use social media to market to, and recruit, top talent.

And while over 70 percent of institutions surveyed in this study plan to have a formal social media strategy in the next 12 months, there are still major challenges. Lack of skills, cross-campus collaboration, and budget are key barriers impacting success.

Download our 2017 Social Campus Report, where we uncover the current state of the social campus and outline eight areas of opportunity for higher education institutions in 2018.