The very nature of social media means it often grows from the bottom up—driven by passionate advocates like you—especially at the enterprise level.
But all the skill and passion in the world won’t help you scale social media across your organisation unless the executive team has bought in to its value—and are willing to invest the time and resources to make it work.
Sadly, that kind of buy-in is still not the norm: A recent study by the Altimeter Group found that only 52% of companies say that executives are “informed, engaged, and aligned with their company’s social strategy.”
Read, Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in, today and you’ll learn:
- How to tie social activities to business goals like attributable ROI
- The best way to give executives an at-a-glance look at your company's social activity
- The 4 questions you must answer before you can successfully scale your social efforts
To start paving the way to getting the executive buy-in you need, fill in the form for instant access to Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in.