On March 20th, 2014, the Turkish government officially banned Twitter. As local conversations began to surface and the Turkish government threatened censorship, CyberGhost—an online privacy service based in Bucharest, Romania—needed to tap into local conversations and connect with key influencers. But reaching local markets around the globe is a challenge in itself—especially when large-scale censorship on key communication channels looms around the corner.
Download this case study to learn how CyberGhost used advanced real-time data and geo-targeting to gain 30,000 new users and help to fight against internet censorship.
CyberGhost's team uses Hootsuite Insights to:
- Identify countries and regions that might be experiencing internet censorship
- Engage in geo-targeted conversations on social
- Offer their internet services
- Raise brand awareness in new markets
During the month of March 2014, CyberGhost saw 8,000 new daily Turkish users. Not only are they increasing brand awareness, they’re seeing a significant increase in positive mentions—from 20% to 34% since integrating Hootsuite Insights into their workflow. When it comes to measuring online success during global and local campaigns like this one, CyberGhost says that “Hootsuite Insights is our analytics weapon of choice.”
Just by offering our help we had huge social media coverage—our RT rate saw 435% growth. And 25% of the 30,000 free users are now paid users of CyberGhost, which is a great ratio.