Virgin is an extremely diverse group of companies ranging from airlines through to space travel. With a mission to be the most irresistible brand in the world, it’s no surprise that social media has become their go-to for connecting with as many people as possible. Everyone, from founder Richard Branson to down to new recruits and people engaging face-to-face with customers, is empowered on social within Virgin group, so they rely on Hootsuite to simplify the connections between all of the teams and the networks that the brand needs to keep themselves at the forefront of everything that’s happening on social media.
- Knitted social media into the fabric of the company
- Listen to conversations to improve product and service offerings
- Educate customers what’s going on in the Virgin world
- Connected the whole team on social media using Hootsuite
Social media is such a terrific way to connect with our customers that I would never miss out.