Hootsuite's updated analytics is the smartest and easiest way to measure the impact of social media on your business and help you create better campaigns.


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Unlimited insights, one click away

Our updated analytics gives you as many insights as you need, whenever you need them. Track all your top metrics like follower growth, overall reach, and most-retweeted posts for a flat monthly fee. Plus, once you create your analytics dashboard, it stays up-to-date—no extra work needed.


Hootsuite New Analytics Metrics at a Glance

Your key metrics at a glance

When you log in to your analytics dashboard, you’ll instantly see all the metrics that matter to you the most. You won’t have to run a report to see how many new followers you got or which post is most popular—it’s all there, at a glance.


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More metrics, in real-time

Our updated analytics includes even deeper metrics like comment sentiment and audience age/gender. Everything updates in real-time so you’re always on top of what’s happening. And with the ability to present these metrics in multiple ways, you’ll be sure to impress your manager or client with beautiful, insightful presentations.


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Create an insightful analytics dashboard with drag-and-drop

Creating your personal analytics dashboard is as easy as dragging and dropping metrics on the page. You can also use our incredibly simple ready-made templates to understand things like your Facebook audience, Twitter engagement, and more.





With deeper metrics, real-time data, and unlimited insights, Hootsuite’s updated analytics gives you the insight you need to make an impact in social media. 

Unlock updated analytics now