One of the great things about social media is that you can track your results—often all the way from post to conversion.
If you are tracking the right metrics—and know how to interpret them—your campaigns will become more effective, and you’ll gain insights from social media that you can loop back throughout your enterprise to boost sales, improve your products and services, and strengthen your brand.
Our Social Media Intelligence Toolkit can help you make sure you track what matters—and gain real insight from the numbers. The toolkit includes:
- Beginner’s Guide to Social Media Metrics
Social media disasters—the types of crises that can be catastrophic to a brand—are on the rise. Do you know how to avoid them?
- Path to Social Media Intelligence
Gauge your usage of social media data across your organization and chart a path toward true Social Media Intelligence—where social data is acquired, interpreted, and acted upon.
- The Social Media Data Cookbook
We’ll show you 11 ways that social media data will make your marketing more intelligent.
To learn more about how you can benefit from the intelligence your social activity produces, just fill in the form on the right side of this page, and you’ll get instant access to our Social Media Intelligence Toolkit.