Scaling social media effectively in the media and entertainment world takes perspective.

So we commissioned a study on how over 750 global enterprises are adopting social media. The results highlight some winning strategies that may help you chart your course.

But the right internal perspective is key, too, since you need work to become a truly social organisation.

Both sides are represented in our Advanced Social Media Toolkit for Media and Entertainment, which includes:

  • State of Enterprise Social Media
    Discover the key trends and challenges global companies face in social media—and learn the strategies it takes to win
  • Building a Loyal Fanbase: How Sports Organisations use Social Media
    Lessons media and entertainment companies can learn from winning sports franchises that are harnessing social media to engage fans, start conversations, and build passionate support

To learn more about how you can become a more social organisation, just fill in the form on the right side of this page, and you’ll get instant access to our Advanced Social Media Toolkit for Media and Entertainment.