Understanding your ROI means confidently and accurately measuring your social media activity and results—but there’s no magic formula. Every organisation needs to measure social ROI in a way that makes sense for them—what does that mean for you?

Find out by joining Hootsuite and Brandwatch at our social ROI session on Demonstrating the Value of Social Media to Your Business.

  • Here you’ll learn:

    • How to set objectives that connect to larger business goals

    • Real-world examples from regional experts and leading brands

    • How to choose the metrics that are right for your organisation

  • Agenda:

    Global and regional insights across internet, social and e-commerce from Digital in 2018 (40 minutes) - Simon Kemp, Kepios

    Social ROI Framework: Actionable tips and best practices (20 minutes) - Roger Graham, Hootsuite

    ANA Case Study: Using Social Insights to Drive Brand Awareness (20 minutes) - Vincent Jiang, Brandwatch

    Speaker Q&A

Meet the speakers & panelists