Instagram basics for your social marketing plan
Instagram is an engaging and fun way to visually share your favourite moments with your community. Primarily a mobile social network, you can easily take a picture or video with your smartphone, choose a filter and edit your post, and then share with your followers.
Instagram was founded in October 2010, acquired by Facebook in 2013, and has since grown into a huge social network. Teens and adults between the ages of 18 and 29 make up Instagram’s largest demographic.
Instagram users can follow each other, like, and comment on posts as well as share content and messages privately. Posts from people you follow appear in your stream, which you can easily scroll through on your mobile device or on the web. The Instagram Stories feature allows users to share and customize content in a slideshow format separate from their gallery. Stories are temporary content that disappear after a limited time. Instagram also has a suite of useful apps—including Hyperlapse, Boomerang, and Layout—which allow users to take their content to the next level.
With over 95 million photos and videos shared per day, businesses of all sizes can use Instagram to connect with their community and share their brand personality, culture and products. Users can explore and discover new content based on hashtags, geotags, and mentions. Brands can then follow users back and engage with them by liking or commenting on their posts.
For sales and marketing teams, Instagram is a great medium for previewing or highlighting the newest products, services and trends, or for promoting the latest digital campaign. Instagram also encourages user-generated content, making it an effective platform to host fan photo or video contests. Additionally, Instagram lets users post their photos to third party social networks, giving images the potential to be shared more broadly.