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Using social media to drive revenue can have a huge impact on your business’ bottom line. Savvy financial advisors know this—and are reaping the rewards.
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Amy helps drive social media strategy and innovation in financial services for Hootsuite.
Amy has worked with Fortune 500 banks, financial firms, and insurance companies to help them drive sales and market growth through digital media—while navigating compliance and risk management. She has over 15 years experience in interactive media, and is a speaker, thought leader and author of the best-selling book, The Social Advisor: Social Media Secrets of the Financial Industry.
Jen Forrest is the Director of Social Media at DEG, a full-service digital marketing agency where creativity meets technology. During her career, she has helped some of the world's most trusted brands find success in the ever-changing world of social media and digital marketing. Jen is a results-driven leader who has contributed to several award-winning campaigns and standout social and digital programs throughout her tenure at various agencies in Chicago and Kansas City. Her work experience has spanned across consumer, financial service, healthcare and corporate industry verticals – enabling her to understand various business challenges and the role social can play. Away from work, Jen is a busy mother of twin girls who loves to live in the moment with her family.