Studies have shown that prospective students are conducting university research on their own, often bypassing enrollment marketers and advisors in favor of their social networks.

Watch LinkedIn’s Ira Amilhussin, Senior Global Marketing Manager, and our own Cameron Uganec, Senior Director, Growth Marketing & Education, walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.

You'll learn how to:

  • Build a solid content marketing strategy, starting with the end results in mind
  • Manage and produce a healthy mix of relevant content with limited resources
  • Help thought leaders in your university leverage LinkedIn to expand their influence
  • Publish your content effectively on LinkedIn