Social Media Attribution: Measuring the True Value of Your Work
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You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.
Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.
Three different ways to approach social media attribution—and the pros and cons of each
How leading brands are tackling the attribution challenge of “dark social”
About the tools and techniques that will help you attribute business outcomes to social media activity
Senior Director, Industry Leadership, Hootsuite
Amber is the Senior Director, Industry Leadership for Hootsuite, where she leads a global team of subject matter experts in digital strategy for marketing, sales, customer experience and employee advocacy. Amber has deep experience in digital transformation, marketing strategy, and social media. She is also the co-author of the best-selling book The Now Revolution, which helps businesses navigate the cultural and operational shifts that true digital adoption requires.
Director, Value Realization and Analytics, Hootsuite
David is the Director of Value Realization and Analytics at Hootsuite, where he works closely with large organizations to define, measure and prove to ROI of social media and its impact on their digital transformation efforts. David brings a wealth of experience in technology, engineering, and business strategy. Prior to Hootsuite, he was a Principal, in the Industry Value Engineering group at SAP, where he worked with large Retail and CPG companies to help them build the business case for large transformational technology investments.
David is the Social Media Manager at Canucks Sports and Entertainment. David ensures social media is used as effectively as it can be in all areas of the organization. That involves anything from game coverage to designing corporate partner initiatives to working on ticket sales campaigns and everything in between.