With so many social ad metrics available, it can be hard to know which ones matter for your business.
Join the Director of the Social Media Manager at Canucks Sports and Entertainment David Kyle along with Hootsuite’s Senior Manager of Social Ads and Senior Manager of Social Marketing Eva Taylor to learn how to set goals, choose the right metrics, measure your return on ad spend, and get the most from your social advertising budget.
In this webinar, we’ll show you how to use paid social at every step of the funnel—from brand awareness to the upsell. You’ll also learn how the Canucks marketing team tracks ROI and offline conversions attributed to their social ad efforts.
What You'll Learn
- The tools you need to track ROI (including the Facebook Pixel)
- How to use custom audiences and lookalike audiences effectively
- A step-by-step process for using social ROI at every stage of your customer’s journey